As a leading printing company in Johannesburg, we’re regularly asked about how we optimise banner printing for real impact. “What’s the best banner size for events, and which materials should I use?”

Choosing the right banner printing solution begins with balancing the location, viewing distance and durability. When it comes to banner printing for events in particular, there’s no one-size-fits-all approach. Indoor and outdoor settings demand different designs.

What Are The Best Banner Sizes For Indoor Events?

For indoor events, such as:

• Conferences or exhibitions, medium banners around 0.6m × 1.8m or 0.9m × 1.5m tend to be ideal, offering readability without overwhelming the space.
• At trade shows, pop-up banner options measuring around 0.85–1.2m × 2m are commonly used. 
• Also consider how far your audience will be away from your stand. For every 3 metres of viewing distance, your design needs an additional 2.5 cm of text height.

What Are The Best Banner Sizes For Outdoor Events?

For outdoor events, larger banners are better. For example:

• Sizes like 1.2m × 2.4m, 1.5m × 3m, or even 1.8m × 3m work effectively for visibility.
• Always tailor the custom event banners to the location’s environment, from street clutter to wind exposure. Our creative team has excellent technical knowledge and can guide you on this.

What Custom Event Banner Material Should You Choose?

Material choice matters. For example:

• Vinyl banners are a good standard choice for both indoor and outdoor use. This material is durable, vivid and weather-resistant. 
• When wind is an issue, mesh vinyl is a smart choice. It endures gusts better, thanks to its perforated design, though print vibrancy may be very slightly reduced.
• Fabric banners are ideal for indoor events, exhibitions or corporate backdrops. Fabric offers a premium, crease-free finish with less glare, making it excellent for photos.
• Polyester or dye-sublimated fabric produces high-resolution images with deep, rich colours. This is a chosen choice for trade shows or elegant displays where detail matters.
• Canvas banners are best used indoors for a more artistic or textured look. Canvas works well in retail settings or gallery-style displays.
• Paper posters or lightweight boards are not strictly “banners” but are often grouped together. These are useful indoors when you need quick, short-term signage at low cost.
• Double-sided banners are usually PVC or fabric and are printed on both sides, ideal for hanging in open areas where both directions need visibility.

It’s Brand Time Now!

Event spaces are as varied as the people who fill them, and the right banner can transform a venue from ordinary to unforgettable. In addition to pondering how big or what material, we encourage you to consider how bold you are willing to go in making your brand impossible to ignore. 

With the expertise of a trusted, leading printing company in Johannesburg, your custom event banners can speak louder than words ever could.

Choose an expert printing company in Johannesburg to make your bold custom event banners attract foot traffic now.