Brochure Printing 101

Beautifully printed brochures are a pillar of business promotional tools and digital printing services are the best options for them. As one of the leading digital printing services in Johannesburg, we have put together a brochure printing 101 guide for you. Once you’ve worked through it, all you will need to do next is contact Adway or search for “digital printing services near me”. So, let’s get started!

Colourway Choices

Your flyer should, optimally, be created using your brand’s visual language including the full-colour guidelines. However, if the budget for some campaigns is limited or strategically restricted, then you can consider a black-and-white colourway. A big sale day flyer will statistically get more attention if you can afford a full-colour layout. You might, however, nominate a full-colour layout for a long-term product introduction brochure and restrict sale-day flyers to black and white with impactful graphics. A single-page flyer can be done in different sizes and different shapes, be mailed, e-mailed or handed out person-to-person. They are a good tool for focused campaigns. A brochure is an excellent tool to use like a flyer or as an information-packed handout out at trade shows. It can convey multiple messages and be a strong conversion tool. When designed well, they can create a lasting impression.

Paper Preferences

The weight and texture of the paper chosen for your brochure should align with the message that you want to state to your audience and your brand name and logo.

Content Choice

Without a doubt, your content needs to be professionally written. It is very easy to spot owner-written content versus professionally-written content. The other pages (folds) can refer to the products or services and client reviews. The content should be a balance between being succinct and informative. Your last page (i.e. fold) is a good place to place the brief, catchy overview of your company and the complete contact information, i.e. phone number, physical and e-mail and website.

Design Decisions

Your brochure design must include your logo, brand or company name and tagline (slogan). The best position of this is the front fold of the brochure. Simplicity of design is the key to grabbing attention. If a prospect has to puzzle through a brochure to work out what you are trying to achieve, then you have lost them. Keep the goal of the brochure limited and focused.

Folding Pattern And Size

Most brand owners do not know that subtle details, like the number of folds, can affect the impact of the overall look, feel and user experience of your brochure. Folding pattern options, and size, can be creatively used to produce a different look to brochures that your competitors are using.

And That’s It

All you need to do now is to have your brochure printed via top-quality digital printing services in Johannesburg. So contact our team or do that “digital printing services near me” search if you are not in our region. Tip: We can have your prints delivered to your door! Get top-quality digital printing services and advice today by contacting us at Adway!