12 February 2025
So you’re keen on getting a few branding flags in Johannesburg to raise your visibility and reinforce your brand. It’s a great idea, but what size flag is best?
You could always go with a standard-size flag, but if you want something that stands out a little more, you might want to consider custom-sized advertising. These might cost a little more, but they might pop a little more when designed right.
How to Decide Between Custom vs. Standard Flags?
Start by checking the space where your flag will go. If you already have a pole or base in place, make sure the flag’s proportions work with it. You don’t want the flag to look undersized, nor should it dominate the area entirely.
Next, think about the conditions your flag will face. Wind, rain, and harsh sun can wear down prints fast, so you’ll want something built to last. High-quality digital and dye-sublimation flag printing in Johannesburg will hold up well outdoors.
Then, weigh up your budget and timing. Standard sizes tend to be faster and more affordable to produce, which can make a big difference if you’re on a deadline.
Finally, look ahead. If you plan to reuse your flags at different events or locations, a custom size might offer more versatility, even though it will come at a higher initial cost.
Why Pick Custom Flag Printing?
If you have a unique space, such as maybe a shopfront façade with odd dimensions or a high-traffic focal point, then you might find that custom-sized flags are a smarter fit.
A tailored size will keep your brand sharply visible and ensure that your design isn’t squashed or stretched. With custom flag printing, you can get a layout that aligns precisely with your display area.
On the flip side, a custom-sized flag will increase your lead time and cost more. The key question you need to ask yourself is, does the extra alignment and fit of a custom flag justify the added effort?
When is a Standard-Size Flag Sufficient?
If your brand message is simple and the location is generic, then a standard-size flag will probably be enough. Your supplier will already have stock, mounting options and templates, so you can get it quickly and without any hassle.
In addition, you’ll still get high-quality printing from digital processes and material suited for outdoor use.
Interested in taking the next step? Contact Adway now or request a quote on branding flags in Johannesburg and discover whether custom or standard sizing suits your campaign best.