Despite the growing perception that print is no longer a viable advertising channel in today’s world, it is very much alive and well. Print media remains relevant and valuable because it still manages to generate interest in a digitally-forward world. While animated billboards are becoming popular, large format printing such as posters and signage are just as effective in capturing your audience’s attention.
Large format printing is versatile, durable and more affordable than you may realise. It’s ideal for banners, posters and signage. It can be printed on paper, vinyl, fabrics and even PVC sheets.
And while it may seem unnecessary, exorbitant or simply confusing, large format printing can hold many benefits for your business. Here are a few reasons your business needs to incorporate large format printing into your advertising strategy.
Longer Lasting Signs
Printing companies will always encourage their clients to choose more durable base materials for their signage. This, combined with Solvent or Dye-Sublimation based inks, ensures that your signs last longer and can be easily reused without becoming dull.
Completely Tailored
Every business is looking for a way to stand out in its industry and apart from its competitors. Your signage and posters can be completely customisable, giving you a unique look and boosting your differential advantage.
Multi-use Posters
Large format printing allows businesses to use their posters repeatedly, cutting back on advertising costs. Having your posters printed once can keep spending low and allows you to prioritise other mediums throughout the year.
Professional Advertising
Using an outsourced printing company such as Adway will ensure that your posters and signage are always high-quality and exclusive. A specialist provider works with these types of projects daily, so they are skilled in providing you with exceptional prints that are cohesive to your brand.
As a business, your objective is to increase your ROI (Return of Investment), keep marketing expenditure low and expand your customer base ‒ all in one. Large format printing can meet all these requirements. With branches in Johannesburg, Adway is the go-to choice for all your printing needs. Contact us today to learn more about our services.