Print marketing is still the one consistent medium that is just as effective as it was a few years ago. Media formats are constantly evolving, and businesses find themselves debating whether traditional is relevant in today’s world. And though print is traditional, it still has value in raising brand awareness. It is accessible, reaching your customers directly.
Even though formats and mediums keep changing, the print process has been streamlined, which can help your decision-making on media formats to use. And it is one of the main reasons we encourage our established business customers to consider switching over to digital printing in Johannesburg.
Working in the print industry, we see the benefits that digital printing has for business owners firsthand. In this blog post, we explore some of them with you to help you decide to cross over.
The Up-To-Date Process Will Decrease Your Costs
The outdated process of using plates to print materials is hardly used these days because it is both costly and timely. There’s hardly any prep work that needs to be done before digital printing, and you can also get accurate results when choosing colours. There’s no need to mix different tones to achieve the colours you require. Ultimately, this sped-up process and the preciseness of going digital means reduced costs for you.
Choosing Digital Means Speed
A significant factor when deciding between traditional and digital printing is the turnaround time. Traditional will never be able to compete with the speed and execution of digital printing. Faster turnaround times means you can reach your market quickly and achieve your marketing campaign goals with ease.
Enhanced Design To Make An Impact
Precise traditional printing can deliver vibrant designs, but this is superbly enhanced with digital printing. There is no shortfall of colours to choose from, and there is no limit to what you can use for your prints. Digital also means you do not require to combine different inks to find the right mix for your artwork.
Print marketing is still effective in creating a brand touchpoint with your customer, connecting with potential leads and making a meaningful impression. All important to a successful marketing campaign, print can help you reach your business goals and stay within budget.
We are printing specialists in the industry because of our years of experience. This, combined with our expansive portfolio of clients, ensures that we truly understand our customers’ print goals, marketing budgets and will meet their expectations. Adway can assist your business’s move over to digital printing in Johannesburg. Contact us for a market-related quote today.