Small to medium retail businesses in South Africa often wonder what to spend on promotional materials. Can you get the job done without breaking the bank? Tough economic times mean that everyone is reviewing their budgets, and the marketing budget often gets the axe first.
But, you can stop searching for “printing company near me” and see that Adway is here to offer you a workable solution. As a leading printing company in Johannesburg, we offer various options to increase your visibility and improve your sales, while staying within your budget.
In this blog post, we will outline some cost-effective printing solutions and ways to stretch your printing budget.
Affordable, Yet Impactful Print Options
When times are tough, you can consider these budget-friendly options to market your business:
- Flyers and leaflets: Reach your local target audience with information about sales, new products, and promotions.
- Posters: Well-designed posters in strategic positions are a great way to promote your business. Repeated exposure to your brand is also a way to build trust and brand loyalty.
- Small banners: These can be used at outdoor events, outside your business to attract passersby or in-store to highlight a special event or promotion.
- Point-of-sale items: Die-cut, brochure, and poster stands are all excellent ways to reinforce your brand voice and promote impulse buys.
Top Tips To Get The Most Out Of Your Printing Budget
- Clever design choices: A clean, unfussy design will use less ink and be cheaper to produce. Choose standard paper and banner sizes that your printing company already has in stock.
- Focused targeting: Take the time to understand where your target audience will be. Your message should be aimed directly at their needs and wants.
- Bulk printing: Ordering larger quantities of your printed materials lowers the cost per item. So, plan ahead for upcoming promotions and events to take advantage of these savings.
- Reusable and durable: We often choose a cheap option when the budget is tight, but this can cost more in the long run when the item needs to be replaced. Choose materials that will last the course.
- Drive to digital: Use your printed materials to push customers towards your digital platforms, like your website and social pages, where you can promote your business more cost-effectively.
Stop searching for “a printing company near me” and contact Adway today to learn more about our cost-effective print solutions. As a leading printing company in Johannesburg, we offer a full range of printed products for retailers and individuals.