Make Your Event Banner Stand Out With These 5 Top Tips

Creating a standout event banner requires more than just eye-catching colours. As top banner printers and suppliers, we know what works. It is about combining design, messaging and quality.

Whether you’re browsing for “banner suppliers near me” or looking for competitive prices, these tips will ensure your banner grabs attention and leaves a lasting impression.

Colour Choices

Colours are a powerful tool for visual communication. Did you know that red evokes excitement, while blue conveys trust? Selecting colours that align with your brand’s identity ensures that your banner resonates with your audience.

For maximum impact, use contrasting hues for text and background, for example, white on dark blue or black on yellow. These combinations improve readability, especially from a distance.

CMYK colour profiles are crucial for printing banners as they ensure accurate reproduction of your design. Always check with your banner printers to confirm their colour settings.

Messaging Tips

Less is more when it comes to messaging. A good rule of thumb is to limit text to seven words or fewer. For example, “Save Big On Eco-Friendly Gadgets!” packs more punch than lengthy explanations. Use action words and keep your audience’s needs in mind to craft compelling calls to action.

Use large, legible fonts like sans serif types for easy reading. Text size should be at least 8 centimetres for banners viewed from 3 metres away. For larger venues, increase the size proportionally.

Banner Material

Not all banner materials are created equal. Choosing the right one depends on your event’s location and duration.

  • PVC banners are durable and ideal for outdoor events, resisting wind and rain. 
  • Mesh banners work well in high-wind areas as they reduce resistance. 
  • Fabric banners, on the other hand, provide a polished, wrinkle-free appearance suitable for indoor displays.

Material thickness, measured in grammes per square metre (gsm), determines durability. For outdoor use, a minimum of 450 gsm is recommended to withstand wear and tear.

Optimising Layout

A well-organised layout is key to ensuring your banner’s effectiveness. Start with a strong focal point, like your logo or headline, placed at the top. Use the rule of thirds to balance elements like images, text and white space.

Practical example: A pull-up banner for a tech event might feature a bold logo in the top third, an eye-catching image in the middle, and a short tagline in the lower third.

Font hierarchy is another critical aspect. Use larger fonts for headlines and smaller ones for secondary details. Avoid crowding the design – ample white space helps viewers focus on the core message.

Quality of Images and Graphics

Blurred or pixelated images can ruin an otherwise great banner. Always use high-resolution files, at least 300 DPI, for printing. Where possible, opt for vector graphics like SVG or EPS formats, which scale without losing quality.

Lossless file formats such as PNG ensure that image quality remains intact during editing. Use vector files to maintain clarity at any size for logos and icons.

Pro tip: Convert all files to CMYK mode before printing to avoid unexpected colour shifts.

Create an impact with banners from top banner printers that speak to your audience. Contact Adway today!

Related Posts