18 March 2024
If you have had a stroll around our website, you will see that Adway is an expert printing company near you, including POS printing. Because this type of marketing adds value to your business, we wanted to share that knowledge with you so your business can reach its full potential.
POS Printing: What Is It & How Can It Help Your Business?
Point of sale (POS) marketing and branding refers to in-store marketing and branding promotion that is located at or integrated into your precise point of sale positions. Its goal is to boost purchases at the point of sale and is used in the following industries: retail, commercial, hospitality, charity, etc.
The impact of POS marketing is influenced by the location, design, layout, strategic use of colour, structure and content.
A campaign can include an enticing competition or a bundle deal to launch a new product.
POS Versus POP
POS stands for “point of sale” and POP stands for “point of purchase”. Both terms involve positioning a professionally designed, target-specific display with a niche promotion. These are optimally placed in front of the customers, preferably at eye level.
The difference arises in the position of the displays. A POS marketing campaign will be prominently displayed in the checkout areas. A POP marketing campaign will be prominently displayed in the specific product aisle or, for example, in a prominent position near the front of the store or at the end of the aisle. Think of baskets of goods with big signage that you pass in shops or the pyramid displays of certain products.
Eco-friendly Options
Gone are the days of subpar printing materials that harm the environment. Nowadays, there are more environmentally friendly inks available that are made from vegetable oil and other sustainable ingredients. By choosing these options, businesses can not only improve their brand image but also contribute to a cleaner planet.
Benefits Of POS Printing
There are many benefits to using POS printing for your business. These materials can increase brand awareness, drive sales and promote products and services. With eye-catching designs, quality content and high-quality materials, POS printing is a cost-effective way to promote your business and get your message across.
Make A Statement With POS Printing
Don’t let your brand be overlooked! With the right POS printing materials, you can make a big impact and leave a lasting impression. Whether you need posters, banners, or flyers, Adway has you covered! Get your business noticed with the top printing company in Johannesburg. Contact us today!